Logo Design Creative Brief Questions

Contact Name
Organization Name - What word(s), symbol(s), letter(s) or icon(s) should be included in the logo?
yes no
Tag Line
What is the purpose of the logo/brand identity project? i.e., stand out from competition, identify a new product, upgrade the company image, etc.
What keywords best describe your business? dependable traditional established edgy strong enthusiastic unique high-tech honest fun serious upscale original
What are 2 logos you like/dislike? What is it that you like/dislike about them?
What do you want your logo to say about you? This question provides insight into your thoughts about what your brand stands for.
What are the organization’s values and/or mission?
What makes your product or service unique from the competition?
Do you have a particular color palette you prefer?
What colors should be avoided?
What are a few images that come to mind when you think of your product or service?
Who is your audience?