Website Design Creative Brief

Organization Name
Contact Name
Existing website URL/domain (if applicable)?
How long have you been in business?
What product and/or service(s) do you offer? (Please describe in detail)
Why is your product/service important & what problems does your business solve?
What's your average customer value? (value of lead)
Who are some of your competitors and how do they differ from your business?
In what way(s) do you currently advertise?
Who is your target Audience? (Age, Male/Female, Title)
What are the main goal(s) of the project?

Please list at least 3 URLs (web addresses) of high quality sites you like the look of (this aids in determining your preferred design style.)
URL 1
What do you like about this site?
URL 2
What do you like about this site?
URL 3
What do you like about this site?
Please list two secondary objectives of the home page. (same as above - but secondary)
What is the most important page or feature of your website?
Where (what page or area) would you like your users to ultimately end up?
Do you currently have guidelines for corporate color standards? If so, what are they?
Are there any specific requirements that must be incorporated into the home page design of your website?
Do you have any specific images that need to be used in the home page design of your site? If so, please send in digital format.
yes no
Attachments
Is this a design customization? Yes No
Launch Date
SaaS Billing Begins *
Introduced project manager
Print out project information with dates

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