Google's Algorithm Get's a Boost From Penguin 3.0
Oct 21, 2014
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We haven't seen a Penguin update for over a year now, but we knew it was coming. The new algorithm update comes in light of spam sites that needed to be addressed by the worlds most popular search engine. Using Google's guidelines about linking, the update should be more adapt to identifying spam on websites that contain abnormal links, and banishing them far away from the likes of page 1.
We've heard that some picked up on this as early as late Friday night here in the states, but we are yet to notice big differences in the search results. This leads us to believe that the Penguin filter was created with the specific intentions of removing spam, but what would happen if your site got caught in a filter? Typically, when Google releases a new version or update, we see some shifting and re-arranging for particular search queries because most publishers have made changes since the last penguin release about a year ago.
Penguin updates are a very big deal because you must wait until the subsequent release to find out if you successfully manipulated your site and links to accommodate the algorithm. AKA: if you cleaned up your spammy links back in January, you probably just found out if that worked. If it worked, then you probably saw your rankings improve. If nothing happened, then tough luck. You're gonna have to try again, and wait until the next release to find out if that worked.
We will be sure to notify you as soon as we have more information; but, in the meantime, we are happy to see more spam removed from our search results.
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