Your Website is Never Done
Jul 10, 2012
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Take a moment and to think of a piece of technology that your business relies upon daily to stay the same for years. There aren't many. The key to a successful business isn't about staying the same: it's about strong adaptation instincts.
Change is inevitable. The websites that we make are hand crafted and tailor made for our audiences and users. From a design and development standpoint this requires discipline, focus, and dedication toward craftsmanship; but audiences tastes change, the wane and shift like ocean tides.
Our goal as designers, developers, and entrepreneurs is to always listen closely to what our users want, and adapt accordingly. When we think about the great successes of the Internet Age — Apple, Google, Facebook, Twitter, Instagram — we see a responsive culture that embraces change.
The iPhone and Android smart phones have revolutionized the way we communicate. These platforms have given us the "mobile web". Coupled with social networks like Twitter and Facebook entrepreneurs have incredible access to tools that enable them to communicate with users in ways never before seen in the history of business or human kind.
These tools are available to every business owner and individual, just as they're available to every Fortune 500 company. Your business' website puts you on equal footing with the largest corporations in the world. The real power comes in how fast you can iterate an idea; how fast can your business shift gears?
There is no “done” on the web, everything can be changed, tweaked, optimized and learned from. Businesses that seek only one way of doing something are in for a big surprise. Why? Because you're customers are smart. They want the same things you want: unique experiences.
As entrepreneurs, developing new experiences that are part of the lives our customers is what we do. As business owners we find unique ways to make things better for people that interact with the products and services we provide.
A dedication to the shifting goals of our users and customers is what distinguishes great businesses from those that would try to compete solely on price.
Consumers value innovation, communication and transparency. By utilizing social network strategies, optimizing content for our target audience, developing accessible mobile sites we create bonds with our users and audiences.
A website's success is tied to the life of a business. We strive for success, longevity and a forever changing landscape so that we may learn, educate and inspire.
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