Targeted Ad Networks
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"Targeted Ad Network" is a relatively new web 2.0 concept advertisers must know about. The idea of this strategy stretches the limits in web technology to give you better ROI. Specific algorithms are defined to target behavioral or contextual material relative to a target market. They source active, conversational outlets online. Examples of these are social media sites, user generated news, and blog publishers leading meaningful conversations with targeted key words.
In combination with other websites, a targeted ad network can produce vertical exposure through related websites based on content. Once a target audience is defined, an advertising campaign can produce frequent impressions as the user visits network websites. Ads are database-driven and displayed for your target market to view. If you can define the target market, there are networks pre-established to reach them online.
Advertising can be directed by a genius strategy with an ideal message, but there is still no guarantee. As the Internet continues to grow in technological influence, more capabilities are being established to grant the ROI every business desires. Targeted Networks are discovering ways to reach a specific market, at the right time and place online. Not only can you present the perfect message, but the customer can also act immediately by a simple mouse-click.
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