Website Accessibility and Effective Search Engine Optimization.
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Major search engines such as Google strives to direct their users to websites that are easy to navigate, read and use. The accessibility of a web site plays a strong role in it's success within the SERPs (Search Engine Page Results). Investing time in your website's informational architecture, browser compatibility, load time and reading for normal and impaired users has a strong impact on it's rankings. Through my experience in the field of search engine optimization ranking a highly accessible web site is much easier then ranking an average web site. Remember when designing and developing your SEO campaign that you should develop an operation that gives your user what they want, when they want it. Besides all of the millions of SEO strategies that need to take place in an effective SEO campaign the SEO director and his/her team needs to keep the user and accessibility in mind every step of the way.
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